Fulfilment Options
Understand the differences between Fulfilled by Seller and Fulfilled by Makro to choose the right fulfilment method for your business.
Choosing a Fulfilment Method
Makro Marketplace offers two fulfilment models:
FBS – Fulfilled by Seller: You store your stock and prepare orders for collection from your premises.
FBM – Fulfilled by Makro: Your stock is stored and fulfilled from a Makro Fulfilment Centre.
Understanding the responsibilities, costs and operational requirements of each model will help you choose the option that best suits your business, product range and fulfilment capacity.
FBS – Fulfilled by Seller
With FBS, you manage your stock at your own premises and are responsible for picking, packing and labelling each order. Once the order is ready, you hand it over to the Makro-appointed courier for delivery to the customer.
Key characteristics
You manage your stock at your own premises.
You are responsible for picking, packaging and labelling orders.
You hand over orders to the Makro-appointed courier.
You manage your lead times and ready-to-ship timelines.
You manage returns in line with Makro Marketplace policy.
FBM – Fulfilled by Makro
With FBM, you send consignment stock to a Makro Fulfilment Centre. Makro then manages the storage, picking, packing and dispatch of your products when orders are placed.
Key characteristics
You send consignment stock to the Makro Fulfilment Centre.
Your stock is stored at a Makro Fulfilment Centre.
Makro manages storage, picking, packing and dispatch.
FBM offers faster, standardised delivery and improved customer experience.
Storage, first-mile and final-mile fees apply.
Returns are managed by Makro.
FBS vs FBM: Side-by-Side Comparison
| Feature | FBS | FBM |
| Stock storage | Seller's own premises | Makro Fulfilment Centre |
| Picking and packing | Seller | Makro |
| Dispatch | Seller hands the order to a Makro-appointed courier | Makro |
| Delivery speed | Dependent on seller lead times | Faster, standardised delivery |
| Returns handling | Seller manages returns | Makro manages returns |
| Storage fees | None for storage at your own premises | Applicable |
| First and final-mile fees | Not applicable | Applicable |
| Listing visibility | Standard visibility | Enhanced visibility and badges |
| Operational control | High — seller manages fulfilment | Lower — Makro manages fulfilment |
| Best suited for | Sellers with their own warehousing and fulfilment capability | Sellers wanting a more hands-off fulfilment solution |
Which Option Is Right for You?
Consider FBS if you:
Have your own warehouse and dispatch capability.
Want more control over your stock and fulfilment.
Sell large, bulky or specialised products.
Prefer to manage your own returns.
Consider FBM if you:
Want faster delivery times and improved listing visibility.
Prefer to outsource storage, picking, packing and dispatch.
Sell fast-moving, standard-sized products.
Want Makro to manage customer returns.
You Can Use Both Fulfilment Methods
You are not limited to one model. You can use a hybrid approach by fulfilling some products through FBS and others through FBM, depending on the product type and demand.
Next Steps
1. Review the full FBS and FBM guides.
2. Assess your warehousing, dispatch and returns capabilities.
3. Decide which model, or combination of models, best suits your product range.
Choose the Model That Supports Your Operations
The right fulfilment method depends on your available infrastructure, product range and the level of operational control you want to maintain.