Black Friday & Cyber Monday: Promo Submissions Guide
Last updated: 15 September 2025
Summary: We’re open for Black Friday & Cyber Monday promo submissions. Black Friday runs
27 Oct – 30 Nov (3 promo windows). Cyber Monday is 1 Dec.
All approved promo lines must be sent to the Gosforth Fulfilment Centre for the duration of the promotion.
Submit your deals
Contents
- Overview
- Campaign Calendar & Deadlines
- How to Submit
- Key Considerations
- Fulfilment Requirements (Gosforth FC)
- FAQs
1) Overview
Get ready for the biggest shopping events of the year! Black Friday and Cyber Monday are just around the corner, and we’re open for promo submissions.
This is your chance to showcase products to millions of shoppers looking for the best deals and significantly increase visibility and sales.
- Black Friday: Entire November trade window, 27 Oct – 30 Nov (2 × 2-week promos + 1 × 1-week promo)
- Cyber Monday: Single-day event on 1 Dec
2) Campaign Calendar & Deadlines
| Promotion |
Submission Deadline |
Start Date |
End Date |
Key Categories |
| Black Friday Promo 1 |
29 Sept |
27 Oct |
09 Nov |
Electronics, Home Entertainment, Cellular, Home Maintenance, Home Appliances, Luggage, Baby & Toys
|
| Black Friday Promo 2 |
13 Oct |
10 Nov |
23 Nov |
| Black Friday Promo 3 |
27 Oct |
24 Nov |
30 Nov |
| Cyber Monday |
3 Nov |
01 Dec |
01 Dec |
Electronics, Home Entertainment, Cellular, Home Appliances |
Submissions from all categories will be considered; however, the above key categories typically perform best.
3) How to Submit
- Review the campaign calendar and choose your best offers (ensure competitive pricing and stock cover).
- Complete the submission form:
Submit your deals
- Watch for approval notifications and FC (Fulfilment Centre) intake instructions.
4) Key Considerations
- Product Selection – Ensure that your pricing will be competitive come November on makro.co.za and relative to competitors so that you can win the buy box and make sales. Invest in sufficient stock levels for the products you wish to promote.
- Variety – Keep things fresh and, where possible, submit different products for each week of the promotion to expose customers to more of your range and encourage repeat visits.
- Marketing Opportunities – The best deals get featured in emailers, website banners, carousels and social media campaigns.
5) Fulfilment Requirements (Gosforth FC)
Fulfilment – All approved promo lines for Black Friday and Cyber Monday will need to be sent to and warehoused at our Gosforth Fulfilment Centre for the duration of the promotion. This will give Makro greater control of promo stock to ensure that we don’t oversell and disappoint our customers. As a seller, you will benefit from:
- Free first mile – we will collect your stock and deliver to our fulfilment centre free of charge
- Free picking, packing and packaging (this is already included in the final mile fee which you already pay)
- A reduction on your own fulfilment volumes over peak. Let us handle your Makro Marketplace orders!
- 2-day delivery promise for Gauteng customers (60% of customers) which will increase conversion rate and sales
You will only pay a storage fee when your stock cover exceeds 35 days.
Click here for more info on storage fees.
6) FAQs
Can I submit the same SKU to multiple promo weeks?
Yes, but we encourage variety across weeks to maximise exposure across your range and keep the weekly offer fresh for customers.
What happens after I submit?
Submissions are reviewed by our campaigns team. If approved, you’ll receive FC intake instructions and timelines for delivery to Gosforth FC.
Who can I contact for help?
Submit your deals