What is the Buybox?

What is the Buybox?


Understanding the Buybox on Makro Marketplace

The Buybox is the feature that determines which seller’s product is displayed as the primary buying option on a product page.

B2C (New Customer Website)

  • The marketplace will be democratic, meaning Marketplace sellers can now compete against Makro to win the Buybox for a product.

  • The Buybox winner is determined by a combination of:

    • Best price
    • Speed (e.g., pick/pack SLA)
  • All products are available on the website, but only the winning product is shown on the listing and product page.