How to List a Parallel Import

How to List a Parallel Import

How to List a Parallel Import on Makro Marketplace

A parallel import refers to genuine, branded products that are legally imported into a country without the permission of the original manufacturer or brand owner. While these products are not counterfeit, they do not come with the manufacturer's warranty. When listing a parallel import on the Makro Marketplace, there are specific requirements and best practices you must follow to ensure transparency and compliance.

Step 1: Include the Phrase "Parallel Import" in the Title

The phrase "Parallel Import" must be clearly included in the product title in brackets. This helps customers easily identify the product type and distinguishes it from officially licensed products.

For Single Listings:

  • Include the phrase "(Parallel Import)" in the Model Name or Model Number field within the product description section.
  • Ensure the phrase is visible and stands out in the title.

For Bulk Uploads:

  • Ensure the phrase "(Parallel Import)" is included in the Model Name or Model Number column of the bulk upload template. This ensures the phrase is properly associated with the product and visible to customers.

Step 2: Add the Parallel Import Disclaimer

It is mandatory to include a disclaimer to inform customers that the product is a parallel import. This disclaimer must be clearly visible before the product description.

Disclaimer Text:

"Parallel Imports disclaimer: Please note that this item has been imported without the approval or license of the registered owner of the trademark reflected on the item and that no guarantee or warranty will be fulfilled by any authorized importer, Makro and/or third-party sellers of such items."

For Bulk Uploads:

  • Add the disclaimer in the Description column before the product description.

For Single Listings:

  • Include the disclaimer in the Additional Description (Optional) section before adding the product description.

Step 3: Provide Warranty Information

As a seller, you are responsible for providing a warranty on the parallel import product. This warranty is not the manufacturer’s warranty but your own warranty as the seller.

Warranty Requirements:

  • The warranty must be at least 6 months, as stipulated in the Seller Agreement.
  • Warranty information must be included in the "Warranty" section during the product creation process.

For Bulk Uploads:

  • Input warranty information in the appropriate Warranty columns within the bulk upload template.

For Single Listings:

  • Include the warranty information in the Warranty section on the product page.

Conclusion

Listing a parallel import on the Makro Marketplace requires careful attention to detail to ensure the product is accurately represented and customers are informed of the product's status. By following these steps, including the required disclaimers, warranty information, and the phrase "(Parallel Import)" in the title, you can successfully list parallel imports on the platform while ensuring full compliance with the marketplace guidelines.