How are Titles formed?

How are Titles formed?

How Are Titles Formed on the Platform?

Product titles on the marketplace are created using a combination of attributes and hardcoded text, which varies depending on the product category. The goal is to generate consistent and descriptive titles that accurately represent the product and help customers easily find what they are looking for.

Title Formation Process

Titles are typically formed by concatenating multiple product attributes and fixed text values. The structure and complexity of the title depend on the category of the product. Below is a breakdown of how titles are structured and some examples for clarity.

Basic Example: Air Fryer

For products like air fryers, the title is formed by combining several key attributes with hardcoded text.

Structure:

  • Brand
  • Model Number (Free text)
  • Category (Hardcoded text)
  • Capacity (Attribute)

Example Title:

Brand Name + Model Number (Air Fryer) + Pan Capacity

  • Example: Philips HD9210 (Air Fryer) 4.1L

Here, the title includes the brand name and model number, followed by the category description ("Air Fryer") as hardcoded text, and finally, the pan capacity (an attribute).

Complex Example: Fan

For more complex products like fans, the title includes additional attributes and features, resulting in a more detailed and structured format.

Structure:

  • Brand
  • Model Number
  • Energy Efficiency Rating
  • Blade Sweep
  • Feature (e.g., Blade)
  • Number of Blades
  • Type
  • Brand Colour
  • Pack Quantity

Example Title:

Brand Name + Model Number + Energy Efficiency Rating + Blade Sweep + Feature + Number of Blades (Blade) + Type + Brand Colour + Pack Quantity

  • Example: Dyson AM07 250W (Fan) Energy Efficient 10-inch Oscillating Blade 3 Blades White (Pack of 2)

In this case, more attributes are included, with less room for free text. The attributes are concatenated in a specific order, and hardcoded text is used for consistency across similar product types.

Key Points to Remember:

  • Titles are constructed based on attributes (such as brand, model number, and capacity) and fixed text (like Air Fryer or Fan).
  • Some categories may have more complex structures with multiple attributes, leaving little room for free text, while others allow more flexibility.
  • The goal is to maintain clarity, consistency, and accuracy in product titles so that they are easily understood by customers and are optimized for searchability on the platform.

By adhering to this structured approach for title formation, sellers can ensure that their products are presented clearly and professionally, enhancing both visibility and customer experience on the platform.